What Does the Rep of
the Future Look Like?

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Arguably, there has never been a time where every industry, and every business, is seeing change at such a rapid pace. Technology is allowing us all to do things that just a few years ago, we would have thought were impossible. Of course, all of our businesses are affected by this. We all have a responsibility to embrace technology and figure out how we can use it to our maximum advantage. This is why we are posing the question to everyone we work with, “What does the rep of the future look like to you? Not just from a tech perspective, but from a customer service and trust perspective too.”

One thing that we know for certain is that there has never been a more important time to have trusted face-to-face relationships with the engineers, plumbing contractors, and wholesale partners that we serve.

Here are some of the cornerstones on which we have built our agency:

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  • While Zoom meetings, webinars, and glossy brochures all have their place, ours is still a relationship business. Our customers want to do business with someone they know and trust. Someone who will immediately get them the information they need, and someone they can trust to help them and provide solutions that work. At RSL Sales, we believe that there is nothing that takes the place of making regular face-to-face visits to our engineer, contractor, and wholesale customers.

  • We have built our business on serving a limited number of manufacturers. Whereas it is not uncommon for a rep firm to represent a seemingly unlimited number of lines, we believe to do so would be doing a disservice to the lines we sell. By focusing our efforts on a limited number of lines, we are able to dedicate significantly more time and effort to the brands we sell.

  • We are all trained and technically proficient on the products we sell. We always participate in technical training sessions, factory training, and any industry certifications that are available. Work boots and hardhats are a standard part of our workweek, and our contractor and engineer customers all know that we are always available to help them install or service any product we sell.

  • Engineers are very important to us, and always a primary focus.  Each one of us talks to engineers within our territory daily.  We regularly call on engineers, and they know us as a trusted and dependable resource.  We maintain an Engineering Hub specifically for engineers, within the RSL Sales website.  They are quickly able to get spec sheets, drawings, technical data and more.  We all continually schedule engineering lunch & learns and conduct ongoing product education with our engineering customers.

  • We prioritize immediate callbacks! Whenever someone reaches out to us, we know that they need help or information. Every one of us will always respond to any request as quickly as we can. This is something we are known for, and that we take great pride in.

  • Our team is experienced and stable. All of us have worked in our respective territories for years, and we have deeply rooted relationships with the plumbing contractors, engineers, and wholesale partners we serve.